D&AD New Bloods
Introduction/Brief Analysis During this project I must take up a real brief of choice, I have a list of 16 potential options: Adobe Airbnb Coca-Cola Dirt is Good Durex Fossil Fuel Non-Proliferation Treaty GiffGaff Google Fonts HSBC IMAX Mac & Cheese Nando's O2 in collaboration with Serviceplan Group Sky Twister Universal Music UK My current task allows me to have the opportunity of undertaking a live brief set by multiple different famous companies from around the world. For this project a large amount of work is required in a short period of time, 5 weeks. To manage my time correctly I must create an in-depth plan of the project contents and stick with it. I must consider the brand identify depending on the brief I pick and make sure it fits under the same style and aesthetic as previous campaigns. I need to ensure that I research and develop a deep understanding of the target audience, as well as restrictions to the brief. After completing this I can then take up the task