Portfolio Development

Introduction

During this project I must plan to produce an effective portfolio to display to university and future employers.

I should create at least 6 unique designs over the 7-week period and must display development and progression of each piece. Regular reflective evaluations and updates are necessary to explain my thoughts and feelings over my work and ideas. 

After reviewing my work, strengths and motivations I will be able to start looking at existing work from professionals and other creators to see what I may need to build my own portfolio. I must also produce an online presence on Behance.net and start to network between other online creatives around the world.

Finally I will produce 500+ words reflecting on my work as an evaluation to the project.

Week by week plan

I can use the 'Pomodoro' technique to help me stay on track and not lose while while completing my work. The Pomodoro technique is a time management method where you work for 25 minutes and then take a 5 minute break. After four consecutive working intervals a longer break is allowed, often 15-30 minutes.

Week 1


Week 2


Week 3


Week 4



Week 5


Week 6


Week 7

Brief analysis






  • Deadline: w/c 11th December
  • Summative assessment: 19th February
  • 6 weeks to complete project
  • Creating a portfolio as they are very important when it comes to next steps (such as employment)
  • Produce effective portfolio
  • Produce 6 unique designs
  • Regular reflections
  • Look at work of professionals to see what I need to include in my own portfolio
  • Produce a 500 word evaluation

Researching Into Different Topic Areas

Potential topics:

  • Lettering/Typeface designs (Designs incorporating text)
  • Website design (User interface)
  • Colour theory (Researching and testing how different colours work with one another)
  • Branding (Logos, Colour palettes, typography, etc.)
  • Illustration (Wide variety of options)
  • Clothing designs (Hoodies, T-shirts, etc.)
  • Packaging design (Boxes, bags, etc.)
  • Social media design (Headers, banners, profile pictures, etc.)
  • Themed designs (Gothic, Y2K, etc.)
  • Music designs (Album covers, tracklist designs, promotion designs, etc.)
  • 3D Design (Models, Typography, etc.)

Examples for each potential research topic

Lettering/Typeface designs (Designs incorporating text)






Website design (User interface)


Colour theory (Researching and testing how different colours work with one another)


Branding (Logos, Colour palettes, typography, etc.)



Illustration (Wide variety of options)



Clothing designs (Hoodies, T-shirts, etc.)




Packaging design (Boxes, bags, etc.)



Social media design (Headers, banners, profile pictures, etc.)




Themed designs (Gothic, Y2K, etc.)

Music designs (Album covers, tracklist designs, promotion designs, etc.)




3D Design (Models, Typography, etc.)


Course Reflection

I am on my second year of college and the is is the second brief I've been set this year. I am proud of my past projects and hopefully I can make sure that this project is up to the same standards as them.

Strengths:

In my opinion my biggest strength is knowing how to use Adobe Photoshop properly. I have been learning this program since I was around 11 years old, therefore I am very familiar with the tools and tricks inside of Photoshop. I also have experience with other software such as Cinema 4D and Blender.

Since I joined college I have improved my Adobe Illustrator skills as beforehand my knowledge was very barebones and I wasn't too confident in using it, I didn't have the skillset to control it properly. Now I have no issue using Illustrator and I love using it for typography and type logos.

Another strength of mine is I am good at planning out my final pieces below I start designing them. I make sure to fully research anything that's needed beforehand and then start working on the actual design after everything's ready.

Weaknesses:

I sometimes forget to evidence all of my work as I get lost in the moment and create the design without screenshotting the process. This is annoying but I will always try to go back and redo the process if I can.

I am not as good at freehand drawing as I am with my digital skills, to improve this I have a drawing tablet which I can connect up to my computer and always try to incorporate using my drawing tablet in some shape or form into each design I create.

I think since last year I have let the gates down a bit and not been trying as hard as I was. That may just be how it feels because I haven't had any briefs as interesting as the 'Updating an old game' project. I feel like that brief was perfect as it allowed me to create a good concept quite easily and I had it in my head how I wanted the final product to be. With these briefs this year I have been struggling more as we have been diving into website design and other things I am not as skilled at.

I have little to no knowledge of using E-Commence apps such as Shopify, this may be an issue for this project but hopefully it won't be too much of a problem and I can pick it up quickly.

Artist Research

I want to start of my artist research by looking at some artists I think could help me when creating my final designs.

Kaz

Kaz is a fashion designer/artist based in Ireland. She specialises in knitting headwear, but also sells bags and digital crochet patterns. I thought that she was be a good artist to look into as I'm interested in creating my own ski mask advertisement/design.


The way Kaz incorporates different elements into a ski mask is very impressive, the design above isn't anything too complicated yet still looks very stylistic and clean. The different cones laid on top of the mask give off a punk/retro vibe and make me think of the liberty spikes hairstyle.


This is my favourite balaclava design from Kaz, this is the product which made her blow up on social media, especially Instagram. The design is based on the character "Shin" from the manga and anime series, "Dorohedoro". I love how creative the piece is and how the shape is very similar to an actual heart.


Here is a simpler looking ski mask which appears to have light blue fluffy yarn wrapped around a plain grey knitted mask. This is much more like how I want to approach my final design, but instead of the fluffy yarn I want to use barbed wire to enforce the riot aesthetic.


I think that the colours in this piece are very themed and make me think of autumn. I love the bright colourful vibe it gives off and the star jewellery featured on each ear. The crochet pattern is very neat and evenly spaced out.

I think that her work is very relevant when it comes to creating ski masks and balaclavas, although for my design I just want it to be a plain ski mask with some small unique details rather than completely changing up the design of the mask.

Alexandre Éder

Alexandre is a social media designer based in Brazil. On his Behance profile he has posted a few mood boards devoted to branding and displays each one in a very neat and tidy way. I chose to look into this artist as I was thinking of creating a carousel layout and this is quite similar to how I want to display my work.


Here is one of my favourite branding designs by Alexandre, he has demonstrated great skills when working with colour and advertising. He's made sure to keep each product appetising by using bright colours and clean elements within the designs. The key to creating these advertisements is to not over complicate them and leave them quite simple with the product image, a title, and a few others elements to build up the appearance of the design.


This is another favourite by Alexandre, I love how he incorporates nature into the designs and creates a magical aura with the different visuals elements such as the sparkles, butterflies, flowers, fairies, mushroom, etc. He still manages to not over clutter the canvas with graphics and keeps it fairly simple. The colour palette helps with the mystical vibe of the theme as purple is a rich colour associated with magic and wealth. 

3D Chrome Typography

I wanted to research a variety of artists for this section as I couldn't decide on only one.

Kars Design 

Kars Design is a freelance designer based in Indonesia and specialises in clothing design, however he has also posted a few typography designs which I loved so they are the designs I'll be looking at.


These designs were all created in Illustrator and then imported into Cinema 4D or Blender to then extrude and make into 3D models. After that textures and materials are added and the designs are rendered. All post processing is done using the Camera Raw filter and possibly a plugin called Magic Bullet Looks. Every render on here looks very good but I would have to say my favourite is the one in the top right.


These were made the same way and also display amazing colour combinations and materials. On this set of renders I think that Kars has put in more effort and tried to make them more detailed which he has done successfully. My favourite design is the one in the top right again.

Vijay Ram

Vijay Ram is a 3D designer based in Leicester, UK. Most of Vijay's work is involving just 3D models so I wanted to share this design incorporating typography.


I couldn't resist putting this piece of art in my artist research as Vijay has clearly spent a lot of time on this artwork and I think it deserves to be noticed. The typography looks to have been rendered in a 3D software, as well as a lot of the assets around the text. After it was rendered it is evident that Vijay took it into Photoshop and touched it up by adding glows, shines, particles, etc. Overall I think that this is a very busy and adventurous piece of art, for one of my final designs I would love to do something like this.

Edgar Medalla

Edgar Medalla is a digital artist based in Barcelona, Spain. 


All of these designs display great use of colour and style. A lot of these use the Japanese language within them, this is often used as a style rather than because the client is from Japan. One of the designs caught my eye straight away and it was the one which says "Chainsaw Man", Edger has replicated a chainsaw within the original typography, lining the word "Chainsaw" with blades and adding handles to the word "Man".

Planning of final outcomes

Before I start working on any of my final designs I want to plan them all out by sketching a rough guide on how they will should look like.

The first design I want to create was a ski mask advertisement design for my 'Riot' clothing brand.

With the second design I wanted to switch it up to something I have never tried before, I want to create a carousel showing and teaching basic colour theory. This can also be incorporated into my research and primary experimentation as beforehand I will need to obtain the knowledge.

For the third design, I really want to create an experimentational canvas with various typography designs being displayed upon it.

Design 1: Riot Ski Mask Edit

Design 2: Colour Theory

Design 3: Typography


Design 4: Desktop Wallpaper


Design 5: Editing A Classmate Into A Zombie


Design 6: Music Tour Poster Design

Mood board for each design

Riot Ski mask


Design 1: Riot Ski Mask Edit


I started off by downloading a free ski mask 3D model at:


I then used a free 3D software called Blender to open the model. I applied the textures and then set up the lighting and altered the camera settings. Below is an image of the full scene.


I rendered the image using both, Eevee and Cycles render engines and decided to use the Eevee render as it looked cleaner on the folds in the material of the ski mask.


This is the final render of the ski mask.


To start off this design I want to add fire inside of the eye area of the ski mask, this is to show the destruction and violence caused within riots.


I wanted to add some burnt edges to the lining on the ski mask, to do this I found some free textures I had previously downloaded to my desktop. I warped them around the edges to give them a realistic shape.


I masked the textures and set the blend mode to 'Vivid Light'.


These are the results after doing this the entire way around the eye area.



I added 'orangey' edges to the burnt areas to give the effect of them currently burning. I also added a small piece of paper being held onto the mask by a paper clip. I added my Riot logo to this paper as it is an advertisement for my brand.


I added a chain to display a sign of wealth to the design. I used puppet warp to wrap it around the neck of the mask.


I added light flares and reflections to the chain to show the value and shininess of it.


I added a background using some textures overlaying each other and a slight vignette to the edges of the canvas. I also added a curves adjustment layer to increase the brightness and sharpness of the ski mask.


The ski mask is currently floating in the air so I wanted to add something to be holding it in place, I thought a pole stand would work fine. I used a rectangle and 'bevel' in the 'blending options' menu to achieve this slightly 3D look. I also used a thin white rectangle and blurred it to add a shine to the pole.


Added more flames around the edges of the eye area and added glows.

I created this Riot text/logotype using in two different parts. I started off by creating the chrome ellipses using blending options and arranging them in a grid. I then created the O/crosshair using textures and blending options as well. I then placed these together and created the image above.


I warped the design I created onto the ski mask, it needs highlights and shadows to appear like it is actually attached to the mask.


This is how it looks after adding highlights and shadows. I think it looks better now.


I spent a while working on adjustment layers so achieve a better, more 3D look to the ski mask. I added textures to the mask and several layers used to alter the lighting. I added a lipstick mark to the mask as well because it currently looked too empty.


I still thought the mask looked too empty to be the primary subject of the design so I added some barbed wire images to give the illusion that they are wrapped around the mask.


I added textures to the barbed wire to make the metal appear older, shadows were also added below the wire.


The area around the mask looked too boring and bland so I added more flames coming from below the camera. I definitely think this helped with giving the viewer something else to look at in the design.





I added blood splatters around different areas of the design such as on the mask, embraided logo and chain. Things like this help with detail within the final design.



I fixed the rest of the lighting issues and love how much better it now looks.


Finally I added some smoke above the fire in the mask and light rays shining down from the top of the canvas.


Here is the final image below any further colour grading and image enhancements.


Here is the final image after applying a camera raw filter.


Here is the final image after applying a different camera raw filter. This is my favourite version.


Here is the final image after applying a different camera raw.

Reflection

This is my first design so I am currently unsure how this compares to future pieces in this project. I am very proud of how this came out and wouldn't necessarily say anything needed to be improved or worked upon. However, I believe that this design took too long to fully complete. In total I spent around 15 hours on this piece, this is too much time to spend on each portfolio design so I will have to cut back on it with the subsequent artwork pieces.

Design 2: Colour Theory


Came up with a layout after rotating through numerous different attempts.


Added my name above the 'Colour Theory' heading. Added the correct and accurate colours to the different colour models.


I added colour to the heading and hue bar to enhance the design.


I changed the text heading and resized it so that it would allow text to be placed to the right side of the heading.


I created a custom colour wheel using accurate colour codes found on a trusted website.


I used the colour wheel I created earlier and hid all of the colours except from the primary colours. I also added text to the right side of the image.


I coloured in the colour wheel image and text.


Finally for this slide I added some more information into the text box on the right.


I created an entire new slide for secondary colours, I repeated the same process of the primary colours slide but with new information.


I created an entire new slide for tertiary colours, I repeated the same process of the primary colours slide but with new information.


Final carousel layout design.

Reflection

I have never created a carousel design before so I am happy with how this came out. There are only four final slides but I think for now that is an acceptable amount as I can expand on this in the future if I have more time nearer to the deadline. The overall layout and appearance of the designs is quite well executed in my opinion. I have also done research on the Colour Theory topic developing my knowledge of how colours can be combined and numerous other pieces of information about the subject.

Design 3: Typography

I want to start off this portfolio design by experimenting with creating different logos, some being built up from fonts and others being completely designed by me.

OPIUM MUSIC LABEL 1


I want to start off with a font so that I can get used to creating a variety of different concept logotypes.


I'm using Photoshop to create this design. I have placed in two rectangles so that I can building upon them to underline the bottom of the text.


I've managed to wrap the rectangles around the letter "P" and am quite happy with how it looks so far.


I realised that using Photoshop for creating this logo might not have been the best idea as I messed up underneath the text, between the "I" and the "U".


I switched over to Illustrator and started from scratch. I added two strokes to the text, one coloured black and the other one larger, and white. This gives the illusion that there is a gap between the text and the white outline. I then used the shape builder tool to subtract the black outline so that the logo design consisted of just the original text and the white outline when shown on any colour background.


I loved how the logo looked but still wanted to try out how it would look if I went back to my original plan, underlining the text. I don't think that this looks as good and I think I will choose the previous stage of the design to display as my final logo.

OPIUM MUSIC LABEL 2


I started off in Photoshop again as I am used to using my drawing tablet on this software.





Reshape. Refine.

A GREAT CHAOS - KEN CARSON

I want to create some designs for the recently released album, "A Great Chaos". This time I want to design some more complex and complicated logos. I want to make it so that it fits the music artists aesthetic and is quite hard to distinguish what it reads, but still legible.


I started off by distorting a fonts perspective and placing a star next to it,


I then wrote over the original text with new typography reading "Ken Carson". This had a pink stroke.


I played around with the location of this text a bit.


I added in a shape I formed using the pen tool.


I changed the colour of the "Ken Carson" text to fully pink and removed the stroke. I also added a stroke to this main text.


This is the final design in white on a black background.

ALBUM TEXT REPLICATION TYPOGRAPHY

None of the typography designs so far have included my clothing brand, "Riot". I thought that I should create at least design one for the brand


Here are some sketches I did using the word "Riot". I wasn't a fan of any of them so decided to investigate further into doing something different with the word.

I came up with the idead of trying to replicate the text from the cover artwork of album, "Whole Lotta Red". Below is a picture of the cover for reference.


I started off the design by sketching a rough layout of the design I was going for.


I added trails of liquid sliding down from the text.

I went over my sketch with a brush so that it was clean and ready to be imported into Illustrator.


In Illustrator I traced over the outline I created previously and filled the areas inside the text, such as inside the "R", with a black colour. I then used the shape builder tool to erase these black filled areas so that it completed the logo.


Finally I replicated the colour palette and drop shadow of the reference logo.

CACTUS JACK NEON SIGN TYPOGRAPHY



I wanted to try out some sketching on actual paper rather than my drawing tablet this time. I found it was faster during the actual sketching process but it wasn't as practical due to having to take a photo and transfer it to my computer, whereas if I used my drawing tablet I could just hit save file.


I placed the sketch I did into Illustrator and traced it using the pen tool. Then I tweaked it so that it looked better proportion wise and wasn't positioned at an angle.


I switched back to Photoshop and downloaded a copyright free image of a brick wall then placed it in behind the text.



I darkened the brick background layer by using brightness, colour lookup, and exposure adjustment layers. I also started working on the layer style of the Cactus Jack logo.


I continued to work on the text and made it seem like it was glowing.


I added a small cable and attached it to the lights. I added a small pink glow onto it and a shadow fading in the further away from the light it got.


I made some final lighting adjustments and then proceeded to apply a Camera Raw Filter which improved the overall appearance of the design.


Here is my preferred colour of the final design but I'm unsure of whether this is better looking than the pink variant.

Reviewing Existing Logos

OPIUM MUSIC LABEL 1


I wanted to try a new method out for achieving a chrome kind of style. For this I worked on the blending options of the layer and a new plug I downloaded to displace images. This gave the effect of the image being shiny due to the distortion from the plugin. I would like to do this again later but with a different image.


Here I tried something new by applying an image texture onto the back of the text. It didn't look very good and made it hard to read, to improve this look I will have to add a shadow behind the text in the future.


I went through the same process but used a different base image this time. I love how this time around it looked more shiny and more metal-like.


I tried to repeat the same thing I did earlier but this time add a drop shadow and black coloured outer glow to allow you to distinguish the two assets.


These are multiple different variations of the logotype design, Camera Raw was used to achieve these different looks.


I picked my favourite Camera Raw look from the multiple designs above and finalised it. I used motion blur, glows, particles and added a faint background design as well.

SIMPLE LOGO USING EXISTING FONTS/TYPEFACES


Here was logo a created but didn't think it was fit to show the process behind as I did not 








OPIUM MUSIC LABEL 2


I carried on experimenting with different options and sliders which led to these results above.


I picked my favourite text design again, added glows, added some rainbow holographic effects and finally added a Camera Raw filter.

A GREAT CHAOS - KEN CARSON


After playing around with different colours I decided that these were very fitting for the theme.


I applied some adjustment layers and thought that I could improve how it looked.


I tried out some different colourways and discovered that the green one was my favourite. 


I added glows to the front text and a zoom blur to the entire image.

Final Typography Designs

OPIUM MUSIC LABEL 1

SIMPLE LOGO USING EXISTING FONTS/TYPEFACES


OPIUM MUSIC LABEL 2

A GREAT CHAOS - KEN CARSON

WHOLE LOTTA RED TYPOGRAPHY

CACTUS JACK

FINAL TYPOGRAPHY CANVAS

Reflection

I am extremely happy with all of these outcomes. It may just be because I have never worked much with typography before but all of the designs look professional and stylised in my eyes. I tried to do something different for each design and think I achieved that, they all have their own look and feel about them. My personal favourite is most likely the "A Great Chaos" typography as I really feel like it fits the music artists aesthetic and has a distinct gothic aura around it. My least favourite is probably the 'Riot Clothing' design in the top right corner, it has not got much going on and is quite boring. I am also not sure on the colours used but I still believe it is a decent piece.

Design 4: Desktop Wallpaper


I started by drawing my name out with a 80px hard brush. This was to get the rough layout I wanted for my name.


I went over it again but this time trying to make it more textured and create a more bumpy outline.


I went over it a final time, this was to increase the thickness of the text.


For this design I want to include a lot of different designs I have created over the past few years. I arranged all of the designs onto the text.


Then I blended them all into different segments of the text. This made the designs look a lot more visible than the previous stage.


I added a gradient background as a base to work upon.


I added a galaxy image onto the background from Unplash. I moved the gradient layer above this and changed the blend mode to that it improved the lighting of the galaxy image.



I used radial blur on the background to achieve this zoom effect.


I painted around the edges of the canvas to make the text appear like it is further involved with the background and isn't just stuck on top.


I duplicated the text layer, decreased the size, and made it a solid colour. I added shadows and tweaked the extrusion layer so it looked more 3D. I also added a big screen of white ellipses to the background, then used radial blur and set them to overlay.


I added faint lines to the background, they start at the middle of the canvas. This is to continue the zoom effect I have been creating.


I added colours over the different lines. I want to improve these later so that they become more vibrant.


I added glows behind the text, as well as a 2px stroke around the top main text layer.


I added some extra details to the background and brightened the trails of colour as I felt there were too dark beforehand. I also masked parts of the text so that the colour trails are seeping through.


I enhanced the colour trails wit hadjustment layers and added a bevel to the text.


I fixed the texture of the stars in the background by softening them out. This helped to highlight the text as the primary object. I think that this is my final design, I just need to finalise it by adding a Camera Raw filter.


I applied a Camera Raw filter on top of the design to alter and fix issues with colours and lighting.


This is the final wallpaper design. I distorted the image and rotated it slightly, I'm happy with the outcome.

Reflection

This design came out pretty decent, I have a few things I would improve on but overall think it looks quite stylised and a quality piece. My favourite part of this design is probably the blue background as it looks really smooth and immersive. I could have spent more time on the extruded part of the text as I'm not the biggest fan of the appearance, this could be achieved by redoing the text in 3D software or just simply spending more time refining the lighting. I think I should have also improved the trails of colour zooming past the text as they look a bit off in some way.

Design 5: Editing A Classmate Into A Zombie


I started off this design by finding two base images, a ground and sky. These were obtained from Unsplash.com and are copyright free.


I used colour balance and hue and saturation adjustment layers to alter the appearance of these images, this is to make them seem as if the scene is set as night time.


I added a moon in the sky as a light source for the design. I also darkened the images more so that the moon would have a better contrast with the background.


I brightened the moon by adding glows and exposure to the areas of the sky surrounding the moon.


I added more glow to the moon, and added bats around the moon. I also implemented more clouds around the moon so it looked like it was behind the earths atmosphere.


I spent a bit of time matching the colours of a barn I found on Unplash.com with the grass field. I then blended the two images together.


Next I added slits in the wood with an orange solid fill. I want the barn to be on fire and flames seeping out. I added orange highlights on the grass in front of the barn using 'Blend If' in the blending options of a orange solid fill.


I added the fire into the barn, using masks to determine where I want to place the flames. I added glows to these flames.


I added smoke appearing around the flames, I think that the barn is finished for now and I should move onto a different part of the canvas.


I added in a dead tree trunk and warped it until it met my preferred position.

https://unsplash.com/photos/leafless-tree-surrounded-by-grass-NNC8Y1H223k


I added the required lighting adjustments to the tree trunk, shadows and highlights. I then placed a rock into the scene, cut it out and prepared it for lighting adjustments.


I completed the lighting adjustments on the rock.


I cut out the photo I took of a classmate, and added it to the scene.


I added the base lighting such as shadows and started with the bloody texturing on the face, as well as red eyes.


I moved onto making the hands bloody, and added some patches of damp blood to the hair.


I added further gore details to the face, and glowing eyes. I also added some dripping blood on the hands and mouth.


I cut out an image of a bush using the colour range select tool. I then adjusted the colours of the foliage using the selective colour adjustment filter.


Used field blur to achieve this look of the bush in front of the rock.


Added particles on rays from the moon, as well as spears with heads on them in the background. Final design before post processing.


These are the post production layers.


This is the final design after all post processing.


Here is an up close image of the detail on the face and left hand.

Reflection

I personally think that the final outcome of this design could have been a lot better than it is. I think that this is due to me not having enough time to complete it properly, as well as getting bored of spending an excessive amount of time on the same design. I should have taken more breaks whilst putting together this piece. To improve this artwork I could have added more depth to the design by adding mist in different areas separating assets and objects from each other. Looking back at it I also quite regret adding a blur into the design, I think I should have just left it without any blurring whatsoever.

Design 6: Tour Poster Design

I would love to create an advertisement poster for Travis Scott's 'Circus Maximus' tour. I really enjoy the style of the artwork surrounding Travis Scott and would like to share some below before I start the design.




I am going to attempt to create a stylised version of Travis as the primary focus using my drawing tablet on Photoshop.

Drawing


I started off the design by sketching out a rough layout of what I was looking for in the final drawing.


The teeth needed focus so I improved the detail of them, I made sure they were symmetrical to the best of my ability.


I have continued to expand on the base I previously evidenced. I have tried to clean the sketch up and smoothened some edges, and then added braids.


I added eye brows and am currently debating whether I should continue to test out different styles as they seem slightly out of place at the moment.


I traced over the sketched line art with a thicker brush. I avoided the top of the head as that is where the braids will be placed.


I added in the braids.


I started colouring the line art in, starting on the skin.



I moved onto the mouth, I thought I should colour is all a 'pinky-red' colour  as it gave a nice contrast to the rest of the colours.


Next I used brushes to paint lots of different dots on the teeth to attempt to recreate mouth grillz.


I added some green and yellow dots into his eyes to reference a special moment in Travis Scott's past.


I added some light flares onto the mouth grillz.



I didn't like how they looked as they were too similar colour to the grillz, so outlined them in a darker grey.


I still didn't like how they looked so changed them completely, I much prefer these instead.

I added shadowing to the head but thought it takes away from the sketchy style I was carrying out. I don't think I will use this as the final design.


This is the final drawing of the stylised Travis Scott head.

Text design


I started off by creating a type logo using various different default fonts.


I then added a red fill onto the text, as well as a small black stroke. I typed 'Maximus' underneath the text logo I just created.


I created an extrusion for the 'Circus' layer. I did this by using the 'Blend' option in the 'Edit' panel.


I added some more text reading 'Travis Scott Presents'. I manually altered the appearance of the 'Travis Scott' text by using the isolate mode.


I made some final touches such as smoothing the path of the 'Travis Scott' text and removing the rounded corners on the rectangle.

Poster design


I started off the poster design with a solid fill brown coloured background.


Then I added two different rectangles above one another.


I added two more smaller rectangles as I have planned what I want to added into these beforehand.


I added the text I created earlier on Illustrator to the design. I altered the 'Maximum' text as I didn't like the previous typeface choice. Then I recoloured this graphic using gradient maps.


Next it was time to add in the original drawing I created. I also added in images of Travis Scott wearing his iconic 'Utopia' shades.


I tested out some different typefaces and liked this one the most. I also added displacement on the edges of the rectangles.


I added the rest of the text to the poster design.


Next I added tape to get a raw scruffy aesthetic onto the piece.


This was before colour correction on certain assets.


I then added textures and brushes above the final design, I exported this as a PNG so that it was ready for post production editing.


Here is the final design after Camera Raw filters and further texturising.


This is another version of the final design but in black and white rather than colour.

Reflection

This is another design I am happy with. It isn't anything crazy or professional but I personally think I did I decent job at creating a poster that Travis Scott could potentially use to advertise his tour. One thing I wish I could have done better is incorporate the original drawing into the design better as it wasn't necessarily the primary focus which I wanted it to be. I should have potentially added a bright colour to contrast with the shade of different browns, such as red.

Behance Portfolio

Before I end this project I wanted to upload my favourite pieces of work to a portfolio so that I can send it to Universities and future employers. I have been using Behance throughout the project to gather ideas and inspiration from existing pieces. I have displayed my appreciations' and 'following' below.


Portfolio



This is my final portfolio to build up on when I move forwards into the future.

Evaluation

I am very happy with the final portfolio designs, and they have progressed much more positively than I thought they might as the brief was very loose which made it originally quite daunting. Many new skills were developed and improved on such as:
  • Time management.
  • Experimentation with completely new art styles.
  • Experience with new tools and methods in different software (Photoshop, Illustrator, Blender)
  • Typography
  • Colour Theory
  • Problem solving
  • Feedback incorporation
I have worked to the brief requirements and completed this project on my own with no help. 

In my opinion the most enjoyable part of the project was creating the first portfolio design, I was really happy with the final result. The reason why I liked this part so much was because I was able to spend a lot of time tweaking it to perfection. I didn't have the time to continue with this workflow as it wouldn't have allowed me to finish before the deadline, therefore I had to cut down on the time spent on each subsequent design. This led to me not being able to complete them to the best of my ability but nonetheless I am still happy with the outcomes as none of them I would discard if I had the option to.

Whilst creating the different portfolio designs they have allowed me to understand the process of different ways to create specific types of graphics. I have never created a carousel, experimented properly with typography, created custom a wallpaper, zombified someone or even designed an advertisement for a music tour before. I am very happy with the results of the various designs and I will make sure to try this again in the future.

If I had more time then I would focus on developing the existing designs further and making sure that they are up to my standards. For example, I would have added more slides to the colour theory carousel. Something else I could have done if I had more time was fix the lighting and make the zombie design more realistic, I feel as if it was lacking things and looked rushed (which it was). Finally I think that the wallpaper could have been improved by creating an actual 3D render of the text rather than trying to do the entire work process on Photoshop.

I didn't really experience any issues whilst completing this project except from the deadline not allowing me to be able to fully display my potential on each of the designs. I did lose roughly an hours worth of work on the typography project after the power went out on my personal computer. This wasn't too big of a problem as I remade it faster the second time around, and also reminded me to keep saving my work every five minutes in the future.

Overall I think I have done well in this project. I am proud with what I have achieved and the final designs I produced. I have already noted any improvements I think I could have made but on the whole I think that the project has been a success and I have really enjoyed completing it.

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